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diff --git a/zarb-ml/mageia-dev/20100923/000168.html b/zarb-ml/mageia-dev/20100923/000168.html new file mode 100644 index 000000000..acc715c03 --- /dev/null +++ b/zarb-ml/mageia-dev/20100923/000168.html @@ -0,0 +1,207 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Art, Logo and Branding + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C201009231459.59107.pw%40pwatson.me.uk%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000167.html"> + <LINK REL="Next" HREF="000169.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Art, Logo and Branding</H1> + <B>Peter Watson</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C201009231459.59107.pw%40pwatson.me.uk%3E" + TITLE="[Mageia-dev] Art, Logo and Branding">pw at pwatson.me.uk + </A><BR> + <I>Thu Sep 23 15:59:40 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000167.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000169.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#168">[ date ]</a> + <a href="thread.html#168">[ thread ]</a> + <a href="subject.html#168">[ subject ]</a> + <a href="author.html#168">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Thursday 23 September 2010 14:00:22 Graham Lauder wrote: +><i> The artguide and logo guidelines are seriously incomplete and +</I>need a lot of +><i> work. Free software projects have a history of rushing into +</I>branding that +><i> they will be stuck with for a very long time, from logo to colour +</I>scheme to +><i> pallett. If it's not thought through and given the consideration it +</I>needs, +><i> it can turn into a millstone around the projects neck or a chaotic +</I>round +><i> of ever changing looks that confuses the market. +</I>><i> +</I>><i> The project needs to get it's branding process it's organised. Until +</I>then +><i> everything should be fluid, even the name should be seen as a +</I>"Working +><i> Title". +</I>><i> +</I>><i> So therefore: +</I>><i> +</I>><i> We need to identify our vision, +</I>><i> Identify the way we want the world to see us. +</I>><i> We need to identify our target market +</I>><i> and then come up with a Brand to suit that market. +</I>><i> +</I>><i> The brand does not have to be out there until the announcement +</I>of the first +><i> release. +</I>><i> The brand that is created now, will shackle the Marketing team for +</I>all +><i> time. The marketing team will only hang around if the brand is +</I>good. +><i> Hackers need the tools to do their job, if the IDE they are forced to +</I>use +><i> when making code is a pile of shit then they'll go elsewhere. It's +</I>the +><i> same with marketers, give them a good brand and they'll come in +</I>droves to +><i> be part of it. +</I>><i> +</I>><i> Ubuntu's strength was in that initial marketing, targeted at 18 to +</I>35 age +><i> group with warm a comforting and attractive pallett (Browns Reds +</I>and +><i> Yellows) and a slightly zany way of doing things (Warty Warthog and +</I>so on) +><i> They identified a market of young people of above average +</I>intelligence +><i> who were not satisfied with the cold clinical professional brand of +</I>><i> principal market leader. +</I>><i> +</I>><i> This group had several advantageous facets to them. +</I>><i> 1) They were leaders and early adopters of new technology +</I>><i> 2) They were rebellious to a degree +</I>><i> 3) They had a very positive view of themselves +</I>><i> 4) They felt that they deserved to be noticed and that the world +</I>should do +><i> stuff for them. +</I>><i> +</I>><i> So Ubuntu's branding is aimed directly at that market and very +</I>><i> successfully. +</I>><i> +</I>><i> The problem that many projects suffer from is that they come up +</I>with a +><i> branding that feels good to their own community, while ignoring +</I>the market. +><i> And make no bones about it, much of the reason that Ubuntu +</I>gets lots of +><i> developers is because of it's wide user base. That makes it sexy, +</I>the +><i> opportunity to be famous: "I am part of that.." +</I>><i> +</I>><i> Now there is a good argument to be made for going after the +</I>same market for +><i> all of the above reasons. +</I>><i> +</I>><i> We can learn some lessons from the way Ubuntu did things. +</I>><i> +</I>><i> They leveraged their location, used a local language and +</I>traditions to give +><i> them a name and a story: Ubuntu = Humanity to Humans and a +</I>logo that +><i> reflects and enhances that story. +</I>><i> +</I>><i> For me, for this project, I think it's untapped branding strength is +</I>in +><i> it's Latin South American Heritage. Connectiva. +</I>><i> +</I>><i> Connection, +</I>><i> Computers are about connecting with others and when the world +</I>thinks about +><i> South America and connecting they think Dance, .. Tango. If it was +</I>my +><i> project in these circumstances I'd be calling it Tango-Linux. The +</I>name +><i> even immediately evokes the branding colours and the pallet, Bold +</I>Blacks, +><i> Fiery Reds and silvers, the colours of passion. Tango evokes +</I>passion, +><i> rebellion but at the same time precision and teamwork. +</I>><i> +</I>><i> Unfortunately there is already a Tango Linux, not to mention the +</I>Tango Icon +><i> project, but you get the idea. +</I>><i> +</I>><i> +</I>><i> To conclude: my point is that there needs to be much more +</I>consideration +><i> given to the branding elements at this point before we start voting +</I>on +><i> logos and the like and I would like to see everything up for +</I>discussion, +><i> name included, we are brand new, the world is watching, this is +</I>our unique +><i> opportunity we need to stamp our mark boldly but with serious +</I>><i> consideration of our goals. +</I>><i> +</I>><i> Of course the communities desire maybe just to stay as a small +</I>minor player +><i> in the desktop universe, but if that's the case this is not the +</I>Mandrake I +><i> knew back at 8.0 when It was on every other computer magazine +</I>cover CD, +><i> and it was going after the market in a big way, not worrying about +</I>the +><i> Ubuntus and Redhats but out to take down the Redmond machine. +</I>Personally +><i> I think that spirit is still there. +</I> +A large number of the posts on these forums have really been about +fairly trivial issues compared with this one. + +Graham's contribution is thoughtful and serious and if taken up now +could have a fundamental impact or otherwise on the succces of this +distribution. + +Now we really need someone with marketing expertise to drive this +issue forward. + +Question is WHO? + +Peter Watson +-------------- next part -------------- +A non-text attachment was scrubbed... +Name: not available +Type: application/pgp-signature +Size: 198 bytes +Desc: This is a digitally signed message part. +URL: </pipermail/mageia-dev/attachments/20100923/95ce556c/attachment.asc> +</PRE> + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000167.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000169.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#168">[ date ]</a> + <a href="thread.html#168">[ thread ]</a> + <a href="subject.html#168">[ subject ]</a> + <a href="author.html#168">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |