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diff --git a/zarb-ml/mageia-dev/20100923/000165.html b/zarb-ml/mageia-dev/20100923/000165.html new file mode 100644 index 000000000..5d01d834b --- /dev/null +++ b/zarb-ml/mageia-dev/20100923/000165.html @@ -0,0 +1,164 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Art, Logo and Branding + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C4C9B52D0.9070005%40tuxette.fr%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000164.html"> + <LINK REL="Next" HREF="000166.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Art, Logo and Branding</H1> + <B>Lombard Marianne</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Art%2C%20Logo%20and%20Branding&In-Reply-To=%3C4C9B52D0.9070005%40tuxette.fr%3E" + TITLE="[Mageia-dev] Art, Logo and Branding">marianne at tuxette.fr + </A><BR> + <I>Thu Sep 23 15:14:56 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000164.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000166.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#165">[ date ]</a> + <a href="thread.html#165">[ thread ]</a> + <a href="subject.html#165">[ subject ]</a> + <a href="author.html#165">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Le 23/09/2010 15:00, Graham Lauder a écrit : +><i> The artguide and logo guidelines are seriously incomplete and need a lot of +</I>><i> work. Free software projects have a history of rushing into branding that +</I>><i> they will be stuck with for a very long time, from logo to colour scheme to +</I>><i> pallett. If it's not thought through and given the consideration it needs, it +</I>><i> can turn into a millstone around the projects neck or a chaotic round of ever +</I>><i> changing looks that confuses the market. +</I>><i> +</I>><i> The project needs to get it's branding process it's organised. Until then +</I>><i> everything should be fluid, even the name should be seen as a "Working Title". +</I>><i> +</I>><i> So therefore: +</I>><i> +</I>><i> We need to identify our vision, +</I>><i> Identify the way we want the world to see us. +</I>><i> We need to identify our target market +</I>><i> and then come up with a Brand to suit that market. +</I>><i> +</I>><i> The brand does not have to be out there until the announcement of the first +</I>><i> release. +</I>><i> The brand that is created now, will shackle the Marketing team for all time. +</I>><i> The marketing team will only hang around if the brand is good. Hackers need +</I>><i> the tools to do their job, if the IDE they are forced to use when making code +</I>><i> is a pile of shit then they'll go elsewhere. It's the same with marketers, +</I>><i> give them a good brand and they'll come in droves to be part of it. +</I>><i> +</I>><i> Ubuntu's strength was in that initial marketing, targeted at 18 to 35 age +</I>><i> group with warm a comforting and attractive pallett (Browns Reds and Yellows) +</I>><i> and a slightly zany way of doing things (Warty Warthog and so on) They +</I>><i> identified a market of young people of above average intelligence who were +</I>><i> not satisfied with the cold clinical professional brand of principal market +</I>><i> leader. +</I>><i> +</I>><i> This group had several advantageous facets to them. +</I>><i> 1) They were leaders and early adopters of new technology +</I>><i> 2) They were rebellious to a degree +</I>><i> 3) They had a very positive view of themselves +</I>><i> 4) They felt that they deserved to be noticed and that the world should do +</I>><i> stuff for them. +</I>><i> +</I>><i> So Ubuntu's branding is aimed directly at that market and very successfully. +</I>><i> +</I>><i> The problem that many projects suffer from is that they come up with a +</I>><i> branding that feels good to their own community, while ignoring the market. +</I>><i> And make no bones about it, much of the reason that Ubuntu gets lots of +</I>><i> developers is because of it's wide user base. That makes it sexy, the +</I>><i> opportunity to be famous: "I am part of that.." +</I>><i> +</I>><i> Now there is a good argument to be made for going after the same market for +</I>><i> all of the above reasons. +</I>><i> +</I>><i> We can learn some lessons from the way Ubuntu did things. +</I>><i> +</I>><i> They leveraged their location, used a local language and traditions to give +</I>><i> them a name and a story: Ubuntu = Humanity to Humans and a logo that reflects +</I>><i> and enhances that story. +</I>><i> +</I>><i> For me, for this project, I think it's untapped branding strength is in it's +</I>><i> Latin South American Heritage. Connectiva. +</I>><i> +</I>><i> Connection, +</I>><i> Computers are about connecting with others and when the world thinks about +</I>><i> South America and connecting they think Dance, .. Tango. If it was my project +</I>><i> in these circumstances I'd be calling it Tango-Linux. The name even +</I>><i> immediately evokes the branding colours and the pallet, Bold Blacks, Fiery +</I>><i> Reds and silvers, the colours of passion. Tango evokes passion, rebellion +</I>><i> but at the same time precision and teamwork. +</I>><i> +</I>><i> Unfortunately there is already a Tango Linux, not to mention the Tango Icon +</I>><i> project, but you get the idea. +</I>><i> +</I>><i> +</I>><i> To conclude: my point is that there needs to be much more consideration given +</I>><i> to the branding elements at this point before we start voting on logos and the +</I>><i> like and I would like to see everything up for discussion, name included, we +</I>><i> are brand new, the world is watching, this is our unique opportunity we need +</I>><i> to stamp our mark boldly but with serious consideration of our goals. +</I>><i> +</I>><i> Of course the communities desire maybe just to stay as a small minor player in +</I>><i> the desktop universe, but if that's the case this is not the Mandrake I knew +</I>><i> back at 8.0 when It was on every other computer magazine cover CD, and it was +</I>><i> going after the market in a big way, not worrying about the Ubuntus and +</I>><i> Redhats but out to take down the Redmond machine. Personally I think that +</I>><i> spirit is still there. +</I>><i> +</I>><i> +</I>><i> +</I>We're missing experimented people in this matters. Branding, art, logo, +we all knew this is very important. But what we didn't (for the most +part of us) is how. +For the market, I can't answer for the initiator team, I'm just a +supporter. +How make an amazing logo, artwork, how make mageia a shining star of +linux ? +We all have this goal. Just missing the path + +If you want to help us, there is a wiki in which all good wills can +register : <A HREF="http://www.mageia.org/wiki/doku.php">http://www.mageia.org/wiki/doku.php</A> +Marketing and communication team are waiting you + +Marianne + +-- +Marianne (Jehane) Lombard +Mandriva User / Mageia Supporter +Inside every fat girl, there is a thin girl waiting to get out (and a lot of chocolate) + +</PRE> + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000164.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI>Next message: <A HREF="000166.html">[Mageia-dev] Art, Logo and Branding +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#165">[ date ]</a> + <a href="thread.html#165">[ thread ]</a> + <a href="subject.html#165">[ subject ]</a> + <a href="author.html#165">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |