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+ <H1>[Mageia-artwork] brand/logo management, official/derivative</H1>
+ <B>Romain d'Alverny</B>
+ <A HREF="mailto:mageia-artwork%40mageia.org?Subject=Re%3A%20%5BMageia-artwork%5D%20brand/logo%20management%2C%20official/derivative&In-Reply-To=%3CAANLkTim43y3SQGZXzF6Acx9XEL2EZy1iJKyo3ktyYF9F%40mail.gmail.com%3E"
+ TITLE="[Mageia-artwork] brand/logo management, official/derivative">rdalverny at gmail.com
+ </A><BR>
+ <I>Mon Jan 17 22:24:41 CET 2011</I>
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+<PRE>Hi there,
+
+before posting this to the -discuss list (and later on on the web page
+as soon as we have final versions), here is a point founders discussed
+about the Mageia brand and logo management (regarding official and
+community derivative uses). Your input is welcome.
+
+We (founders) want to have a separate identity for:
+ - what is officially released by the Mageia project as such,
+ - and what is released as derivative work from the Mageia project
+(being ISOs or other things).
+
+We already have the official Mageia logo (waiting for
+refinements/discussions yet, another separate mail), designed by
+Olivier. We would like, if possible, to have the Mageia
+derivative/community logo based on the official, so there is an
+obvious connection, yet difference between the two.
+
+See the Debian logos that give an idea of what we have in mind
+<A HREF="http://www.debian.org/logos/">http://www.debian.org/logos/</A> . It may be a subtile yet significant
+difference, a pattern applied, a diagonal stripes mask, or whatever,
+it's open.
+
+Why set two logos? We don't want to have the official Mageia identity
+face misuses or be diluted - there will be guidelines to prevent that
+of course, but we still prefer to keep some tighter control over the
+logo usage.
+
+So to allow/ease derivative/community uses, we need to setup a
+dedicated logo (still with important guidelines/purposes to follow).
+There are several use cases that should be facilitated with that:
+ - derivative/customized distribution release,
+ - local communities events,
+ - communities web sites.
+
+
+In short, that would make:
+ - official Mageia.Org brand/logo (the one chosen a few days ago) =&gt;
+strict guidelines, for Mageia.Org official releases only (and quotes)
+ - Mageia community derivated identity (for local
+communities/projects/initiatives that are tied to Mageia but not
+necessarily officially managed) =&gt; strict guidelines too, but for
+community/derivative uses
+ - case by case management for further logos, with required approval
+from the artwork team and validation from council or board.
+ - exclusive source distribution from Mageia.org website (or dedicated
+Mageia.org artwork website).
+
+
+What's your take on this?
+
+Romain
+</PRE>
+
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+
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