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+ <H1>[Mageia-marketing] Showcasing technology and people</H1>
+ <B>Romain d'Alverny</B>
+ <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Showcasing%20technology%20and%20people&In-Reply-To=%3CBANLkTi%3DfLp6O0V%3Dn%3DUiKBc-Zd1K_yyobig%40mail.gmail.com%3E"
+ TITLE="[Mageia-marketing] Showcasing technology and people">rdalverny at gmail.com
+ </A><BR>
+ <I>Tue Apr 19 00:51:27 CEST 2011</I>
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+<PRE>On Tue, Apr 19, 2011 at 00:00, Marcello Anni &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-marketing">marcello.anni at alice.it</A>&gt; wrote:
+&gt;<i> as i have already told you in the previous e-mail, i think we first need to
+</I>&gt;<i> setup a complete marketing plan that will driver our everyday action.
+</I>
+Very little things in life go &quot;by the plan&quot;. It does not mean plans
+are useless but that we need to know when to start/change things/plans
+- that's culture.
+
+&gt;<i> what users can find in Mageia -&gt; who are our users? which features they will
+</I>&gt;<i> expect? are we able to provide them?
+</I>
+Our users will first be the ones that find a fit with what we propose
+to them, that matches our expectations (build, propose, gather
+feedback, iterate). So first, our users will be ... us. Then, what we
+can learn from feedback from larger circles. Later, our users will be
+those that find a fit with specifics, because we will have searched
+after this fit.
+
+The goal in this series is to propose what we (well, those that will
+make this very series) find valuable and noticeable in Mageia for
+developers for one part, users for another part. Precisely to raise
+interest into the product and the technology, and gather feedback (we
+won't by staying silent).
+
+
+&gt;<i> - what people can do with Mageia (what gets done with it in the real world out
+</I>&gt;<i> there) -&gt; what kind of people? depending on the people we adress to, it
+</I>&gt;<i> changes the work of the user
+</I>
+That's why we can address a lot of people, and see how it goes. And
+showcase very different uses of the same base technology.
+
+
+&gt;<i> if we don't have clear these aspects, we will be only ANOTHER linux distro,
+</I>&gt;<i> and i wan't that this happens.
+</I>
+Looking first for a specific class of users for a Linux
+desktop/laptop/server distribution today is maybe a good idea if you
+want to grasp on some market share, if you already have something to
+adapt and aim to - after all, Linux has still a lot to gain.
+
+Doing so for a technology project (what Mageia is) is premature.
+Premature for two reasons:
+
+ * I have no idea - no one has, about the direction that Mageia will
+take in the coming months, after Mageia 1 release. Well, I have an
+intuition, I have wishes. But that does not make for the project
+goals, even if I'm on the Board. No one is expected to decide about
+this before this Summer brainstorm session has happened.
+
+ * Mageia is building a pretty generic Linux distribution (goes for
+desktop, server, laptop, for several architectures). What it needs
+next to have a distinct identity on its own is not to search for
+specific users as a whole. What it needs is to wildly experiment,
+_aside from the main trunk_.
+
+Experiment like:
+ - breaking it apart in smaller, to-the-point, specific and
+extraordinarily optimized use-cases (desktop/server/laptop/mobile are
+the biggest use-cases so far, but what about the next 5 years? the
+iPhone didn't even exist 5 years ago);
+ - make yet-another-Linux distro that just boots, and launches a
+customized Web browser only - yes, there are several in this area
+already, among which Chromium - but having the knowledge/experience of
+what this involves and what this provides may be important here;
+ - scratch the surface, from a community point of view, of aiming at
+a specific set of hardware platforms, so that the integrated
+experience of Mageia software with these is _better_ than with other,
+more generic platforms;
+
+Those are only 3 samples; maybe other ideas can come out of a
+brainstorm; maybe not. Maybe it will conclude that, no, we won't go
+experimenting this wild and secure first a stronger trunk for the
+distribution, and only allow small teams to go in the wild like this;
+or only let companies around take the risk/reward about this on their
+own, from Mageia trunk. I have no idea. No one has. Because, again, no
+one is expected to decide about this before this brainstorm session
+has happened.
+
+You will say that it's foolish to do so without having a single
+knowledge of what users we are looking after. Maybe. But it is even
+worse to engage in a project one doesn't crave for oneself - in other
+words, no one in Mageia will make something great if it is not already
+in love with what it is, notwithstanding potential users out there.
+
+Let the project (the community forming it, you included) find out what
+it wants to do first; being part of the marcomm' team, help then the
+project to find if, and how, people out there, will like/use it as
+well. And how to iterate to approach this.
+
+Closing the project scope now by searching after user targets now is
+premature. That's the same message as in past November. And that
+doesn't void the marcom team role and relevance. It makes it different
+than what you seem to expect, though.
+
+
+&gt;<i> i think that until now blog posts about development progress should be enough,
+</I>&gt;<i> otherwise we risk to do all the errors the most of the distro do everyday...
+</I>
+I don't think showcasing our processes, people and products in the
+open is an error. And it's not because it may sound naive that it is
+either.
+
+
+Cheers,
+
+Romain
+</PRE>
+
+
+
+
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