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authorNicolas Vigier <boklm@mageia.org>2013-04-14 13:46:12 +0000
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+ <H1>[Mageia-marketing] Plan - stuff to do pre Beta 1 release</H1>
+ <B>Wolfgang Bornath</B>
+ <A HREF="mailto:mageia-marketing%40mageia.org?Subject=Re%3A%20%5BMageia-marketing%5D%20Plan%20-%20stuff%20to%20do%20pre%20Beta%201%20release&In-Reply-To=%3CBANLkTin_4pDPNBmYpVwyNE9QwCAipuKfgQ%40mail.gmail.com%3E"
+ TITLE="[Mageia-marketing] Plan - stuff to do pre Beta 1 release">molch.b at googlemail.com
+ </A><BR>
+ <I>Tue Apr 5 21:58:41 CEST 2011</I>
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+<PRE>All this reads very insightful and I do admit that some of your
+thoughts never occurred to me because they were obvious until now.
+
+2011/4/5 Patricia Fraser &lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-marketing">trish at thefrasers.org</A>&gt;:
+&gt;<i>
+</I>&gt;<i> Announcement doesn't just have to be written - it needs to be written
+</I>&gt;<i> in time to be passed back to the community for filtering, sanity
+</I>&gt;<i> checking and to find out whether the community likes the way it's
+</I>&gt;<i> being presented. So, it's at least a 2-step process, maybe more.
+</I>
+Hmm, how many people you want to ask what has to be written in an
+announcement of a new version? Isn't it quite clear what has to be
+addressed?
+
+What is the difference between an announcement to the community and
+one going to the outside world? An Announcement has to say
+ - who announces
+ - what is tha subject of the announcement
+
+For a release this means
+ - version and date (making a point in being on schedule, if so)
+ - main points like new versions of major software or some innovative
+technology or whatever is the main &quot;killer&quot; of the release
+ - if it's a test release (alpha, beta, rc) say something about the
+main focus of this test release
+
+Then the usual info:
+ - errata page
+ - release notes
+ - download (what and where)
+ - other informational pages of the project, contact info
+
+What of these points would you change depending on the target, which
+targets, are there different targets at all? See next paragraph.
+
+&gt;<i> Sending oughtn't really to be done until we decide where. Do we stick
+</I>&gt;<i> with the standards of geek community/social media and hope for the
+</I>&gt;<i> best;
+</I>
+We never did. We always tried to send release announcements out to
+everybody, geek or not geek (I'm relating to former Mandriva
+communication policy, around 2003-2005). As I already wrote, we spread
+to the geek targets but also to the general IT crowd, private users
+and professionals. Best examples are /., Distrowatch, online and print
+magazines.
+
+&gt;<i> On points 2 and 3, we could perhaps do with some kind of Mageia
+</I>&gt;<i> Persona to send out information - a press@ or communications@ persona
+</I>&gt;<i> (which could have anyone at the back end; this persona could submit
+</I>&gt;<i> stories to /., the fb page, send tweets and issue press releases to
+</I>&gt;<i> all and sundry. Just a thought.
+</I>
+Yes, detaching press work to some more persons than those who do it
+now would be nice - when we will find such persons. But parts of this
+is already done by several people.
+
+&gt;<i> What if we get TV interest? Who will handle that and how much backup
+</I>&gt;<i> will they need/want from marcomm?
+</I>
+This depends 1. on the occasion (local), 2 on the language, 3. on the
+kind of coverage the tv company wants to do (more general, more
+technical, etc.
+
+May be you are coming from the marketing side which results in
+different views, I have no relation to marketing in this context (I
+mean marketing in a non-profit world).
+
+--
+wobo
+</PRE>
+
+
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