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authorNicolas Vigier <boklm@mageia.org>2013-04-14 13:46:12 +0000
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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>andr&#233;</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C4CACC9C4.1030301%40laposte.net%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">andr55 at laposte.net
+ </A><BR>
+ <I>Wed Oct 6 21:11:00 CEST 2010</I>
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+<PRE>Marc Par&#233; a &#233;crit :
+&gt;<i>
+</I>&gt;<i> Le 2010-10-03 05:20, Wolfgang Bornath a &#233;crit :
+</I>&gt;&gt;<i> 2010/10/3 Tux99&lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">tux99-mga at uridium.org</A>&gt;:
+</I>&gt;&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> Germans are used to not question authorities, so this is not strange.
+</I>&gt;&gt;&gt;<i> Different country, different mentality, that's why talking abut global
+</I>&gt;&gt;&gt;<i> PR/marketing strategies makes little sense.
+</I>&gt;&gt;&gt;<i>
+</I>&gt;&gt;&gt;<i> So many global corporations had to learn this the hard way.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> Germany is only one example among others.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> But I just remember this theory that at the end of the day you can
+</I>&gt;&gt;<i> apply market strategies worldwide only with small adjustments. That's
+</I>&gt;&gt;<i> crap. I know somebody in the marketing dep of a large supplier fo baby
+</I>&gt;&gt;<i> food. They deliver to more than 25 countries in Europe and Middle East
+</I>&gt;&gt;<i> - you know what? They had to implement 8 totally different marketing
+</I>&gt;&gt;<i> strategies for those 25 countries becaus of totally different mind
+</I>&gt;&gt;<i> sets, cultures, religions, family structures, etc.
+</I>&gt;&gt;<i>
+</I>&gt;&gt;<i> In general: I do not agree to a specialized marketing strategy with a
+</I>&gt;&gt;<i> comparatively small target group.
+</I>&gt;&gt;<i>
+</I>&gt;<i>
+</I>&gt;<i> I don't believe that anyone is talking about having a global strategy
+</I>&gt;<i> for Mageia. The subject line does say &quot;Identifying Target Markets&quot;. I
+</I>&gt;<i> believe the intent was to focus on some groups where there was a
+</I>&gt;<i> possibility of expanding the usage of Mageia. Adapting to regional
+</I>&gt;<i> differences would then make part of the target strategy.
+</I>&gt;<i>
+</I>&gt;<i> Marc
+</I>Exactly. We would hopefully identify at least several target markets.
+So far we seem to have at least 2 : &quot;Education&quot; and &quot;young family&quot;.
+And then we need the help of those from the various regions around the
+world to help us penetrate these markets.
+So far in simplified terms, for the &quot;education&quot; target, we have focus on
+school boards in US/Canada and Australia/New Zealand; focus on regional
+gov'ts in Germany.
+
+Think we're making progress, everyone :)
+
+- Andr&#233; (andre999)
+
+</PRE>
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