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| author | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
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| committer | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
| commit | 1be510f9529cb082f802408b472a77d074b394c0 (patch) | |
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diff --git a/zarb-ml/mageia-dev/20101001/000573.html b/zarb-ml/mageia-dev/20101001/000573.html new file mode 100644 index 000000000..42598bc74 --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000573.html @@ -0,0 +1,147 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010012206.42889.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000575.html"> + <LINK REL="Next" HREF="000590.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010012206.42889.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Fri Oct 1 11:06:42 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000575.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000590.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#573">[ date ]</a> + <a href="thread.html#573">[ thread ]</a> + <a href="subject.html#573">[ subject ]</a> + <a href="author.html#573">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 20:37:52 Wolfgang Bornath wrote: +><i> 2010/10/1 Graham Lauder <<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">yorick_ at openoffice.org</A>>: +</I>><i> >> The families: if the kid wants a computer then either Dad buys a new +</I>><i> >> one and the kids get the old, or they buy a new one but mom has no +</I>><i> >> say, it's either Dad or the kids because the parents don't know +</I>><i> >> anything about computers. +</I>><i> > +</I>><i> > Nonsense, It's interesting I know quite a few German families here in NZ, +</I>><i> > perhaps that's why they migrated, so the wife could make the majority of +</I>><i> > the purchasing decisions. ;) I'm afraid that your impressions fly in +</I>><i> > the face of all the real marketing intelligence. Dad or kids buy the +</I>><i> > computers because Mum has been left out of the demographic, typical +</I>><i> > given the number of women in the industry, but target that demographic +</I>><i> > and Mum becomes decision maker. +</I>><i> +</I>><i> I don't know about marketing, I've just been living here for decades +</I>><i> and been helping in the computer field for more than 15 years. I hold +</I>><i> computer courses entry level, I give advice with computer purchases in +</I>><i> families, etc. All my practical experience tells me what I've written +</I>><i> here. +</I> +OK then let me put it another way, you have taught IT for 15 years. Probably +in the same geographic area. It's a pretty good guess that you have probably +no more than three degrees of separation to maybe 90% of the people you +interact with. 90+% of the people that you interact with speak the same +native tongue as you, so already your view of the world is extremely limited. + +So lets talk hypothetically: If you have taught for 15 years and you had an +average class size of say 20. 5 periods a day that's a hundred faces a day +and you saw these people once a week and assuming a 40 week school year. +That's 20,000 a year.... hang on not enough, OK you change completely 4 times +a year, so that's 80.000 a year... wow that's a lot, over 15 years that's +1.2million people you could have hypothetically interacted with each for about +ten hours total. However in marketing terms on a global scale that is a +pinprick sample. Marketers get information for instance, just from rewards +programmes that do that sort of sample in many countries in any one hour of +any one day across many demographics, ages, income streams, locations and so +on and what this tells us is that apart from some minor local differences, +people in western democratic, first world countries behave in a very similar +fashion. + +><i> +</I>><i> > Every place is unique, but not as unique as we'd all like to believe, one +</I>><i> > thing that marketing tells you. A good example is Micky Ds, the same +</I>><i> > everywhere, with slight local variations. +</I>><i> +</I>><i> Nonsense (to use the same language as you do). You can't apply some +</I>><i> junkfood chain success story to computers and software. +</I> +LOL, in fact you can, at the end of the day it is a consumer item. It is a +luxury good that only a small proportion of the worlds population can afford. +In capitalist consumer model societies the market has little variation apart +from local fashion. So for instance, like McDs, Ipods and Iphones are sold +the same way world wide and that is matched with other global brands. + +><i> +</I>><i> As I said, I disagree with your points not because I am another +</I>><i> marketing guy but because of experience. +</I>><i> +</I>><i> wobo +</I> +As I pointed out above your experience is in fact limited, that's not a bad +thing, it means you can target those variations that the global brands ignore +in a local market. However our need is to be a global brand and so we target +demographics that we know exist every where. So for instance: Parents +everywhere, no matter what country or society, want the best for their Kids... +simple really. + +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000575.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000590.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#573">[ date ]</a> + <a href="thread.html#573">[ thread ]</a> + <a href="subject.html#573">[ subject ]</a> + <a href="author.html#573">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |