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| author | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
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| committer | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
| commit | 1be510f9529cb082f802408b472a77d074b394c0 (patch) | |
| tree | b175f9d5fcb107576dabc768e7bd04d4a3e491a0 /zarb-ml/mageia-dev/20101001/000539.html | |
| parent | fa5098cf210b23ab4f419913e28af7b1b07dafb2 (diff) | |
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diff --git a/zarb-ml/mageia-dev/20101001/000539.html b/zarb-ml/mageia-dev/20101001/000539.html new file mode 100644 index 000000000..129b1403d --- /dev/null +++ b/zarb-ml/mageia-dev/20101001/000539.html @@ -0,0 +1,182 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011403.33009.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000537.html"> + <LINK REL="Next" HREF="000538.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010011403.33009.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Fri Oct 1 03:03:32 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000537.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000538.html">[Mageia-dev] Mailman idiot defaults +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#539">[ date ]</a> + <a href="thread.html#539">[ thread ]</a> + <a href="subject.html#539">[ subject ]</a> + <a href="author.html#539">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Friday 01 Oct 2010 14:50:52 Frank Griffin wrote: +><i> Graham Lauder wrote: +</I>><i> > In a phrase: Horse Doo doo +</I>><i> +</I>><i> [....] +</I>><i> +</I>><i> > Mageia has a donation system +</I>><i> +</I>><i> [....] +</I>><i> +</I>><i> > We do this because at the end of the day infrastructure costs, marketing +</I>><i> > costs, a whole pile of things cost. One day some patch or application, +</I>><i> > which is essential but completely non-sexy could require us to pay a dev +</I>><i> > on contract and so on and so forth. +</I>><i> > +</I>><i> > Now our problem is that in these days of "everything free off the +</I>><i> > Internet" getting Koha is problematic. However there is, obviously, a +</I>><i> > proportion of the market that is willing to give Koha. That proportion +</I>><i> > in a market is generally but arguably fixed, so the bigger the market +</I>><i> > the greater the Koha. Our advantage is that our "costs" vary little +</I>><i> > with the size of the market. +</I>><i> +</I>><i> I'm not exactly ignorant of Economics 101, having been in this business +</I>><i> (on the commercial side) for about 35 years. :-) +</I> +42 for me, I started with NCR in August of 1968 and eventually went on to be +MD of my own company for eighteen years, these days retired on my little +country estate, wonderful lifestyle, bloody awful internet connection. :) + +And this is not economics this is Marketing 101 + +><i> +</I>><i> You make my point exactly. The infrastructure costs are fixed, and the +</I>><i> donor pool will be larger if the user base is larger. +</I> +><i> [....] If MDV had trumpeted itself as a KDE-only Family (or Education, +</I>><i> or whatever) distro, and reinforced that by excluding packages and +</I>><i> infrastructure support for other stuff, I wouldn't have given a dime. +</I> +And you miss my point entirely, there is NO trumpeting, that's advertising, +there is no exclusion, rather inclusion of a missed market + +><i> +</I>><i> > There is already a way of doing that, it's called OBS (OpenSUSE Build +</I>><i> > service, it's free software, install it or in fact use it) and with that +</I>><i> > and SUSE Studio, OpenSUSE have that corner of the market targeted and +</I>><i> > nailed. +</I>><i> +</I>><i> Except that they don't have the tools that we have. The software +</I>><i> packages are common to every distro. The tools aren't. The key to +</I>><i> whether someone would use OBS or ours (or even OBS ported to use our +</I>><i> packages) is the quality of the packages (currency, stability) and the +</I>><i> quality of the distro tools. +</I> +I'm a marketing guy not a hacker and I haven't been part of the marketing of +OBS, but I seem to remember that OBS packages for a whole heap of distros +including even deb based ones. However I may be wrong talk to Jos Poortvliet +or Andreas Jaeger on the opensuse lists + +><i> +</I>><i> "Focus" is all about excluding "non-essential" activities so that a +</I>><i> company can focus its limited resources on the desires of a specific +</I>><i> market. +</I> +Focus in this case is about establishing branding, nothing else + +[....] + + +><i> Cheers, +</I>><i> Frank +</I> +Cheers +GL +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000537.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000538.html">[Mageia-dev] Mailman idiot defaults +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#539">[ date ]</a> + <a href="thread.html#539">[ thread ]</a> + <a href="subject.html#539">[ subject ]</a> + <a href="author.html#539">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |