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| author | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
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| committer | Nicolas Vigier <boklm@mageia.org> | 2013-04-14 13:46:12 +0000 |
| commit | 1be510f9529cb082f802408b472a77d074b394c0 (patch) | |
| tree | b175f9d5fcb107576dabc768e7bd04d4a3e491a0 /zarb-ml/mageia-dev/20100930/000513.html | |
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diff --git a/zarb-ml/mageia-dev/20100930/000513.html b/zarb-ml/mageia-dev/20100930/000513.html new file mode 100644 index 000000000..926b483b8 --- /dev/null +++ b/zarb-ml/mageia-dev/20100930/000513.html @@ -0,0 +1,140 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201009302236.17697.omejean%40yahoo.fr%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000475.html"> + <LINK REL="Next" HREF="000483.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Olivier Méjean</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201009302236.17697.omejean%40yahoo.fr%3E" + TITLE="[Mageia-dev] Identifying Target Markets">omejean at yahoo.fr + </A><BR> + <I>Thu Sep 30 22:36:17 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000475.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000483.html">[Mageia-dev] What do you think about create a Mageia, Welcome Center? +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#513">[ date ]</a> + <a href="thread.html#513">[ thread ]</a> + <a href="subject.html#513">[ subject ]</a> + <a href="author.html#513">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Le jeudi 30 septembre 2010 13:21:04, Graham Lauder a écrit : +><i> A group of the marketing and communication peoples got together to get our +</I>><i> heads around Vision and Mission Statement. Everyone brainstormed what +</I>><i> they saw as the core values of Mageia to give a direction that the +</I>><i> Projects Vision and mission statement could head. +</I>><i> +</I>><i> The reasoning behind this is it points a figurative arrow at our primary +</I>><i> target market and thus gives us a guide toward where our branding should be +</I>><i> aimed. +</I>><i> +</I>><i> A mistake that is often made is branding from an internal aesthetic when in +</I>><i> fact branding should be more aimed externally to attract a new demographic. +</I>><i> If the gods are in alignment then ideally it should point toward our +</I>><i> principle point of difference and again this influences our branding +</I>><i> choices in terms of Colour Pallet Logo and so forth. +</I>><i> +</I>><i> The "feel" to me that came from the brainstorming was that Mageia could be +</I>><i> marketed as the "Family Distro". This being a principle point of +</I>><i> difference when a user makes a decision as to what operating system to +</I>><i> run. +</I>><i> +</I>><i> Our principle competitor, MS competes against the Linux universe as a whole +</I>><i> but other distros compete for the MS user base aimed at particular +</I>><i> Demographics. For instance: +</I>><i> OpenSUSE aims at the "Power User" Market +</I>><i> Ubuntu aims at the young individual end of the market +</I>><i> CentOS at Community enterprise and Not For Profits +</I>><i> Fedora at the Computing Professional +</I>><i> +</I>><i> Mageia could therefore aim at the Young Married professional market, being +</I>><i> the Distro that could be installed on the home computer and geared so that +</I>><i> the whole family could use it. +</I>><i> +</I>><i> So for instance as well as the standard software, educational programmes +</I>><i> would be installed by default, be NetSafe (Dans Guardian), have OOo4Kids +</I>><i> installed as well as a full office suite, Tuxtype, TuxPaint and so on. +</I>><i> +</I>><i> Documentation added to show parents how to set up accounts for the kids and +</I>><i> how to make it Net safe. +</I>><i> +</I>><i> I think that this is an untapped market right now and something that the +</I>><i> project could leverage into a marketing campaign and guide us in terms of +</I>><i> branding. +</I>><i> +</I>><i> Comments? +</I>><i> +</I>><i> Cheers +</I>><i> GL +</I>><i> +</I> +Shouldn't we consider that instead of thinking which target markets are to +define, we should consider that Mageia will fit many target markets ? + +It does not means that we must develop one speech. Of course not, we must +develop several speeches according to target markets. + +Mandriva is proved to be suitable for many uses, home computers, enterprise +desktop, servers, netbook, it could be used by developers, web designers, +secretaries, lawyers, kids, grandparents, ... The ease for configuration is +really a plus while letting the user configures with editing text files (either +using GUI or command line). Mandriva failed to show it and is stuck (sticked?) +with its reputation of being a distribution for newbies but not for advanced +users + +Mageia will mainly inherit this reputation, so let's prove that Mageia will fit +all users' needs, newbies like experiented users, developers like lawyers, +kids like parents. + +So it means having different speeches. So maybe should we try to create several +categories of users and then try to find the right message to give them. + +-- +Olivier Méjean +Président de l'Association des Utilisateurs Francophones de Mandriva Linux +<A HREF="http://mandrivafr.org">http://mandrivafr.org</A> +twitter : obagoom +identi.ca : goom +</PRE> + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000475.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI>Next message: <A HREF="000483.html">[Mageia-dev] What do you think about create a Mageia, Welcome Center? +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#513">[ date ]</a> + <a href="thread.html#513">[ thread ]</a> + <a href="subject.html#513">[ subject ]</a> + <a href="author.html#513">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |