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authorNicolas Vigier <boklm@mageia.org>2013-04-14 13:46:12 +0000
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+ <H1>[Mageia-dev] Identifying Target Markets</H1>
+ <B>Thorsten van Lil</B>
+ <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C003801cb60a4%2428e0b830%247aa22890%24%40de%3E"
+ TITLE="[Mageia-dev] Identifying Target Markets">tvl83 at gmx.de
+ </A><BR>
+ <I>Thu Sep 30 15:34:08 CEST 2010</I>
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+<PRE>
+
+-----Urspr&#252;ngliche Nachricht-----
+Von: <A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">mageia-dev-bounces at mageia.org</A> [mailto:<A HREF="https://www.mageia.org/mailman/listinfo/mageia-dev">mageia-dev-bounces at mageia.org</A>] Im
+Auftrag von Graham Lauder
+Gesendet: Donnerstag, 30. September 2010 13:21
+An: Mageia development mailing-list
+Betreff: [Mageia-dev] Identifying Target Markets
+
+&gt;<i>A mistake that is often made is branding from an internal aesthetic when in
+</I>
+&gt;<i>fact branding should be more aimed externally to attract a new demographic.
+</I>
+&gt;<i>If the gods are in alignment then ideally it should point toward our
+</I>principle
+&gt;<i>point of difference and again this influences our branding choices in terms
+</I>of
+&gt;<i>Colour Pallet Logo and so forth.
+</I>
+This point is a bit difficult to me, as we (as the community) are the
+internal and external in one. We create the distribution for us (the whole
+community) and try enlarge the community.
+
+For example, afaik nearly 75% of the mandriva user (and there for Mageia
+user) use KDE. If we for example aim an group of people which KDE doesn't
+fit, we will probably loose more users the win new users. That's the tricky
+part of a community distro I think ;)
+
+&gt;<i>The &quot;feel&quot; to me that came from the brainstorming was that Mageia could be
+</I>&gt;<i>marketed as the &quot;Family Distro&quot;. This being a principle point of
+</I>difference
+&gt;<i>when a user makes a decision as to what operating system to run.
+</I>
+Although I don't count myself to this group, I'm totally fine with the idea
+and see that it is a nearly untapped market. But on the otherside: how big
+could this market be?
+
+&gt;<i>So for instance as well as the standard software, educational programmes
+</I>would
+&gt;<i>be installed by default, be NetSafe (Dans Guardian), have OOo4Kids
+</I>installed
+&gt;<i>as well as a full office suite, Tuxtype, TuxPaint and so on.
+</I>
+Here I see some problems:
+If we release a LiveCD and a DVD (like Mandriva does), there will be enough
+space on the LiveCD for extra software. On the DVD there is enough space I
+think, but is it for example really necessary to ship to office suits, just
+to define our aimed market?
+
+&gt;<i>Documentation added to show parents how to set up accounts for the kids and
+</I>
+&gt;<i>how to make it Net safe.
+</I>
+That's a really cool idea! As we also debate about a welcome center, there
+should definitely be a link in it, to that kind of documentation.
+
+I think that the normal home user and a young family have nearly the same
+requirements. Both need an easy to install and maintain and use system (yes
+I know: who doesn't want this). Maybe we can create a distribution which
+fits such requirements and specialize to the family with meta-packages,
+special documentation and tools for them?
+
+Regards,
+TeaAge
+
+</PRE>
+
+
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+
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