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diff --git a/zarb-ml/mageia-discuss/20101017/002436.html b/zarb-ml/mageia-discuss/20101017/002436.html new file mode 100644 index 000000000..7ce9710b7 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101017/002436.html @@ -0,0 +1,164 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Mageia logo proposals and selection + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CBAA92D.6090108%40laposte.net%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002435.html"> + <LINK REL="Next" HREF="002438.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Mageia logo proposals and selection</H1> + <B>andré</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C4CBAA92D.6090108%40laposte.net%3E" + TITLE="[Mageia-discuss] Mageia logo proposals and selection">andr55 at laposte.net + </A><BR> + <I>Sun Oct 17 09:43:41 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002435.html">[Mageia-discuss] Mandriva Flash +</A></li> + <LI>Next message: <A HREF="002438.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2436">[ date ]</a> + <a href="thread.html#2436">[ thread ]</a> + <a href="subject.html#2436">[ subject ]</a> + <a href="author.html#2436">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>Graham Lauder a écrit : +><i> On Thursday 14 Oct 2010 06:39:32 Wolfgang Bornath wrote: +</I>><i> +</I>>><i> 2010/10/13 Marc Paré<<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">marc at marcpare.com</A>>: +</I>>><i> +</I>>>><i> I think Graham is trying to voice (I agree with him at this point) is +</I>>>><i> that the marketing/communications committee is working through steps +</I>>>><i> that lead to branding suggestions. We are almost done with the +</I>>>><i> groundwork and holding off a bit would help us in completing and +</I>>>><i> presenting our suggestions. +</I>>>><i> +</I>>><i> As I wrote I do agree as well. +</I>>><i> +</I>>><i> +</I>>>><i> This is not a case of branding a targeted group at this point but the +</I>>>><i> overall flavour of the Mageia brand. +</I>>>><i> +</I>>><i> Uh, sorry, I thought he wrote "identifying target markets", may be I +</I>>><i> +</I>Indeed he did +>><i> did not read it right? I am not talking about the time when this will +</I>>><i> be done but rather voice another warning about being too restrictive +</I>>><i> while doing that "indentifying target markets", whenever that will be. +</I>>><i> I still remember the previous discussion about such restrictive +</I>>><i> targets as "young couples" and the like, basing the procedure on +</I>>><i> demographic statistics of certain parts of the world. +</I>>><i> +</I>><i> +</I>><i> Ack and I swore I wasn't going to get into this discussion again because it's +</I>><i> like talking to a brick wall ... +</I>><i> +</I>Excuse us if we have the same impression +><i> However, you still stubbornly hold to the view that somehow, by a piece of +</I>><i> grand magic that nobody else in the business world has ever managed to do, +</I>><i> unless they are a monopoly, we can come up with something that suits everyone +</I>><i> in the world of all ages. Tell us what that secret is because you'll be able +</I>><i> to sell it for millions. Usually the people who say this are in reality saying +</I>><i> "Everybody in MY demographic" +</I>><i> +</I>Somehow you sound like you think you that Mageia can be marketed like +cosmetics. +This isn't fantasy island. And Linux and computers aren't gimmicks. +><i> The reality is: We are going into a saturated market, there are hundreds of +</I>><i> distros out there, the successful ones have identified their target markets +</I>><i> and branded to that market, The major competitor works effectively in a +</I>><i> Monopolistic atmosphere while still spending $US500 million annually on +</I>><i> marketing and you think they don't target markets! +</I>><i> +</I>Sure. Their target market is anyone who thinks that they might want a +computer. Or any company that might want to sell one. And the many +thousands of politicians easily swayed by campaign contributions ... +(It worked in Massachusetts.) +><i> We have been working on publishing the Core Values over the past week or so, +</I>><i> that immediately defines a market in and of itself. +</I>><i> +</I>><i> The families market suggestion was one that came to me because of personal +</I>><i> experience in my business in that my most successful instances of selling +</I>><i> linux have (after studying results) been in a family environment where the +</I>><i> small network support model was functioning. +</I>><i> +</I>><i> Now in my market then the target would be the Mothers, in Germany, according +</I>><i> to your analysis, the Fathers, in each of these markets the upshot of success +</I>><i> is 2.4 users, or possibly more if you count 3 generations (Or whatever your +</I>><i> average family size wherever you are) and an instant local support network +</I>><i> (MS's greatest strength). +</I>><i> +</I>><i> The point is the suggestion was made giving due consideration to a pile of +</I>><i> factors including maintaining user base, aka: Brand Loyalty (Kevin Roberts, of +</I>><i> Saatchis calls 'Building Love Brands' and he often cites Apple as an +</I>><i> example). +</I>><i> +</I>><i> Now does that mean we are restricting the market, of course not. Apple's +</I>><i> target is young, high disposable income, singles. To me that's obvious and I +</I>><i> could prove that, but I was told that "Apple Targets everyone" ???? naturally +</I>><i> by someone in that demographic. +</I>><i> +</I>Hate to burst your bubble, but in Canada Apple computers biggest market +penetration is post-secondary students - not exactly a high income group. +><i> Marketing is not witchcraft or voodoo, it's a science and an art form. +</I>Make up your mind - is it a science, or an art form ? +It can't be both. +><i> +</I>><i> +</I>><i> We need to get on with it and no matter what there is an absolute given: +</I>><i> +</I>><i> "You cannot please all of the people all of the time" +</I>><i> +</I>><i> +</I>><i> Really, at this point we have a lot of work to do before we define or even +</I>><i> identify our target market. When we get to that point any realistic positive +</I>><i> alternatives will be well received. +</I>If Mageia restricts itself to one target market, that's not going to help. +It needs to reach out in many directions, with many focuses. +It won't survive without an active contributing community, which means +in the near and medium term, appealing to current Mandriva users and +contributors. +One can *add* various targets, but to centre everything around a +hypothetical, unproven target is suicide. And no amount of marketing +mumble jumble will change that. +Of course, if you want to sell used cars ... +><i> Cheers +</I>><i> GL +</I>><i> +</I> +my 2 cents +- André + +</PRE> + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002435.html">[Mageia-discuss] Mandriva Flash +</A></li> + <LI>Next message: <A HREF="002438.html">[Mageia-discuss] Mageia logo proposals and selection +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2436">[ date ]</a> + <a href="thread.html#2436">[ thread ]</a> + <a href="subject.html#2436">[ subject ]</a> + <a href="author.html#2436">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |