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diff --git a/zarb-ml/mageia-discuss/20101003/002056.html b/zarb-ml/mageia-discuss/20101003/002056.html new file mode 100644 index 000000000..a648c3e00 --- /dev/null +++ b/zarb-ml/mageia-discuss/20101003/002056.html @@ -0,0 +1,121 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-discuss] Wish List + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C201010040946.36182.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="002041.html"> + <LINK REL="Next" HREF="002062.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-discuss] Wish List</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Wish%20List&In-Reply-To=%3C201010040946.36182.yorick_%40openoffice.org%3E" + TITLE="[Mageia-discuss] Wish List">yorick_ at openoffice.org + </A><BR> + <I>Sun Oct 3 22:46:36 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="002041.html">[Mageia-discuss] Wish List +</A></li> + <LI>Next message: <A HREF="002062.html">[Mageia-discuss] Wish List +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2056">[ date ]</a> + <a href="thread.html#2056">[ thread ]</a> + <a href="subject.html#2056">[ subject ]</a> + <a href="author.html#2056">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>On Monday 04 Oct 2010 08:30:58 Robert Wood wrote: +><i> > Actually, Ubuntu's naming convention is perfect for their target market, +</I>><i> > there must be something right about it because it certainly hasn't hurt +</I>><i> > their market share. +</I>><i> > +</I>><i> > Besides which doing something because of a negative attitude is not a +</I>><i> > good idea. We should learn from there mistakes and make sure we don't +</I>><i> > repeat them rather than trying to avoid what was patently successful for +</I>><i> > them. :) +</I>><i> +</I>><i> I don't think it necessarily follows though that they are successful due +</I>><i> to that naming convention. They might do even better were it not so naff +</I>><i> a scheme. ;~) +</I> +That is your opinion, and of course unprovable. + +I remember when I first saw it I thought Cooooool somebody is going away from +boring bloody decimals and numbers, people got a laugh out of it. + +The simple fact that it has got you focused on it means it was successful. + +In it's target market 18 - 35 yr old it was very successful, it got a buzz +going, people trying to figure out what next, the mail lists fill with +suggestions for the next funky name. (My personal favourite was Warty Warthog +and I actually installed it. Too bad the I didn't like the interface and I +dumped it after a week or two.) + +Ubuntu wanted to look funky and youthful and a little bit rebellious, they +succeeded, good marketing. They targeted a market that was open to change to +establish a credible User Base. It was also good marketing to later shift +focus to numbering to broaden their market into more conservative space + +The point was that Ubuntu had a marketing plan right at the start. They had +defined targets and geared the look, naming convention and branding for that +market. There was a lot of complaining from other Distros that Ubuntu stole +market share from them rather than MS and it was true, but instead of doing +something about it most just cried into their beer. However it is also true +that Ubuntu has taken more market share from MS than any other distro. + +When observing a marketing policy, you have to look past your own emotional +response and try to see what the Marketer were trying to do. You may not +agree with it or like it but what they did was successful, certainly more so +than Mandriva. + +Cheers +GL + + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="002041.html">[Mageia-discuss] Wish List +</A></li> + <LI>Next message: <A HREF="002062.html">[Mageia-discuss] Wish List +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#2056">[ date ]</a> + <a href="thread.html#2056">[ thread ]</a> + <a href="subject.html#2056">[ subject ]</a> + <a href="author.html#2056">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-discuss">More information about the Mageia-discuss +mailing list</a><br> +</body></html> |