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authorNicolas Vigier <boklm@mageia.org>2013-04-14 13:46:12 +0000
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+ <H1>[Mageia-discuss] Logo proposals discussion</H1>
+ <B>andre999</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Logo%20proposals%20discussion&In-Reply-To=%3C4CE9F816.1050506%40laposte.net%3E"
+ TITLE="[Mageia-discuss] Logo proposals discussion">andr55 at laposte.net
+ </A><BR>
+ <I>Mon Nov 22 05:56:54 CET 2010</I>
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+<PRE>Wolfgang Bornath a &#233;crit :
+&gt;<i> 2010/11/22 andre999&lt;<A HREF="https://www.mageia.org/mailman/listinfo/mageia-discuss">andr55 at laposte.net</A>&gt;:
+</I>&gt;<i>
+</I>&gt;&gt;<i> Well the cauldron logo is so simple that it is barely distinguishable from a
+</I>&gt;&gt;<i> circle. What we need is a distinctive logo that is easily recognisable.
+</I>&gt;&gt;<i> Even if the cauldron is recognised as such, what is the image usually
+</I>&gt;&gt;<i> associated with a cauldron, at least in Europe and North America ?
+</I>&gt;&gt;<i> Witchcraft. Thus magic.
+</I>&gt;&gt;<i> So of course, potential users will be attracted by an operating system which
+</I>&gt;&gt;<i> says,
+</I>&gt;&gt;<i> &quot;with the right incantations, Mageia *should* work.&quot;
+</I>&gt;&gt;<i>
+</I>&gt;<i> No. The will be attracted by the operating system, not by the logo. If
+</I>&gt;<i> the operating system is good they will remember the logo as positive
+</I>&gt;<i> sign. This is more likely if the logo is easy to remember, no matter
+</I>&gt;<i> what it says. To the user it only says, &quot;it's the sign of a product I
+</I>&gt;<i> like&quot;. To users who never tested the product it will mean nothing at
+</I>&gt;<i> all no matter what it says.
+</I>&gt;<i>
+</I>Wobo, you are missing the point.
+Once they have tried Mageia, and like it, the logo is irrelevant.
+But what will attract them ?
+It could be all sorts of things, but the least likely is a logo with
+negative connotations (as &quot;magic&quot; for an operating system), or a logo so
+indistinct as to not induce curiosity.
+
+I think the cauldron logo has the dubious advantage of both of these
+factors.
+So although many other factors could attact potential users, such a logo
+won't help.
+
+I would rather a logo that would.
+&gt;<i> Yes, we have all those principles what the logo should tell about
+</I>&gt;<i> Mageia. Doing that will not hurt but at the end of the day there is
+</I>&gt;<i> only one feature a logo must have: recognizability. It does not matter
+</I>&gt;<i> if the logo talks about a cauldron or just points to a restaurant
+</I>&gt;<i> selling duck soup, important is that users will remember it in
+</I>&gt;<i> relation to the operating system they just tested and liked. What
+</I>&gt;<i> meaning has the star on a Mercedes? Nobody knows but everybody can
+</I>&gt;<i> draw the logo in seconds and everybody knows that it resembles a good
+</I>&gt;<i> product (whether you like the cars or not).
+</I>&gt;<i>
+</I>Ok, assuming that many potential users recognise this indistinct logo as
+a cauldron.
+Do we also assume that the &quot;magic&quot; associated in popular folklore - at
+least in Europe and the Americas - will attact such potential users ?
+Do you personally associate &quot;magic&quot; with reliability, ease of use ?
+The strength we hope to bring ?
+For myself, very much the contrary.
+
+We have to put ourselves in the shoes of potential users unfamiliar with
+Mageia or Mandriva, and not in the shoes of developers or others already
+committed to Mageia.
+
+So in choosing the logo, try pretending you have never heard of Mageia,
+have never packaged an rpm, and never distributed a Linux ISO.
+
+another 2 cents :)
+
+- Andr&#233;
+
+</PRE>
+
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