IMHO, Graham is good. He convinced me.
Please, don't shoot me for bringing the idea of renaming in discussion.
My experience as software developer tells me that chosing wrong in the beginning comes with great suffer after and might be harder and harder to fix it.
What is the target of Mageia after all? And who?
Me, only me, I like to think of Mageia as a fine trick of Babylon 5 Technomages.
I would like to see it full of high tech references, less mystique, more technical metaphors - I prefer an orb split two revealing circuits, than witches. I've always liked to look forward, into space age, rather than middle ages.
But this is just me AFAIK...
And I love Mandriva as final product, so I fully trust its core developers that forked Mageia. I watched them for years and I feel about them as they are my friends. Please don't seed the discontent now, from the beginning. It was enough Mandriva's story.
No matter the name - you might change it again or not - I will follow.

Mike,
user.