[Mageia-marketing] marcom + artwork + web => atelier ?

Mon Jun 18 14:46:47 CEST 2012

Il 09/06/2012 18:27, Romain d'Alverny ha scritto:
+> Hi everyone, (xposted on -marketing, -artwork and -webteam; if
+> possible, please follow-up in -marketing)
+>
+> So here's the plan (actually, that's a suggestion of a plan):
+>   - we make a new team; which role is to think, design, produce and
+> maintain the identity of the project and its declinations in messages,
+> graphics, Web and print [1];
+>   - this team is named "atelier";
+>   - a new mailing-list is open for that;
+>   - it practically merges responsibilities from artwork, web and marcom teams;
+>   - it integrates roles as diverse as: design, marketing, graphic
+> research and production, copy writing, web design, integration and
+> development, curation, etc.
+>   - existing web, marcom and artwork lists are kept for archive, but
+> locked down and all subscribers are unsubscribed;
+>   - will have a say in whatever happens in this team, only those making
+> and contributing things (so here, actionable designs, working code,
+> graphics or copy, etc.); opinions and feedback from others still
+> welcome, but not enough to move forward;
+>   - external contributions are a true option; that is, one team peer
+> getting in touch/inviting a professional person to propose and work on
+> a specific, focused topic, from overall project identity design, down
+> to a specific production. It only needs to be stated within the team
+> first so that everyone is in sync;
+>   - formatting our resources so that one-shot contributions from
+> external people are made easier is a true option too (that means
+> things easier to grasp, understand and update);
+>   - no more meeting, we plan and do things, and update everyone through
+> the mailing-list (or other, but asynchronous); so being on IRC is not
+> a must, just good to have;
+>   - no more than 10 hours a week on Mageia.
+>
+> Questions:
+>   - who's going to lead this?
+>   - what's the plan up to Mageia 3? several things at least in several
+> regards (identity, print, web, distribution), but that will highly
+> depend on who lead(s) the team.
+>
+> [1] ideally, everything that's the public face of Mageia.Org, the
+> Mageia distribution and the Mageia project should go through this
+> team; that does not mean that things will not be flexible, but if
+> there's one place to discuss, document and synchronize all this work,
+> it's here. That, in turn, requires some responsiveness and initiative
+> from the team members.
+> _______________________________________________
+> Mageia-marketing mailing list
+> Mageia-marketing at mageia.org
+> https://www.mageia.org/mailman/listinfo/mageia-marketing
+
+
+ok for this, but for marketing team what is needed is not a new ml, but 
+real marketing objectives and people dedicated to them. what should do a 
+marketing team is not (at least, only) writing blog post announces and 
+things like that, but planning:
+
+- marketing-plan
+- balanced scorecard
+
+in plus, we need people from dev and artwork that follow our suggestions 
+and our plans (naturally, the plans should be agreed also by them). i 
+can help in these areas of long-term view, i cannot follow tasks that 
+should be done in a day. the paucity of linux is proper in the missing 
+of a long-term view, where all the aspects of the project are taken in 
+considerations and priorities are set and done.
+
+Bugzilla 4 is a perfect example of what should do a marketing team 
+(atelier, if you prefer) for real. Bugzilla would help qa team work, 
+would improve the overall quality of the distro and would allow to 
+manage bugs that affect different versions, but instead of porting it, 
+we're at mageia 3 specs... useless
+
+
+cheers,
+Marcello
+