[Mageia-marketing] Plan - stuff to do pre Beta 1 release

Tue Apr 5 10:10:18 CEST 2011

2011/4/5 Patricia Fraser <trish at thefrasers.org>:
+>
+>> 2011/4/4 Patricia Fraser <trish at thefrasers.org>:
+>> > Hi all,
+>> >
+>> > Two things to be written - the release announcement, and the
+>> > wrapper words for the testing day procedure (to make a testing day
+>> > announcement).
+>> >
+>> > Help welcome!
+>> >
+>> > Testing day is Friday/Saturday (08/09-04-11), and we want to
+>> > announce it on release day (tomorrow) and propagate the
+>> > announcement widely.
+>> >
+>> > Comms plan: release announcement/testing day announcement
+>> >
+>> > What: release (alpha, beta or otherwise)
+>> >
+>> > Who to: Mageia community
+>> >        Open source communities
+>> >        wider community
+>> >
+>> > How:    Mageia blog
+>> >        Distrowatch
+>> >        slashdot
+>> >        other tech news sites
+>> >        Mageia lists - ask list members to forward it to their
+>> > communities (any we've missed) and i18n team, propagate in their
+>> > languages please
+>>
+>> I'd structure this a little bit different, although we mean the
+>> same:
+>>
+>> The "Who" is quite clear: the main announcer (ennael?)
+>> Text proposed by marcomm.
+>
+> The who I meant is "to whom are we speaking with this announcement?"
+>
+> From the roadmap, this release is for: packagers, developers, testers
+> (as per Alphas 1 and 2) and (new) test users.
+>
+> So, are we unleashing Beta 1 on the general public? How public do we
+> want this announcement to be?
+
+Beginning with the Beta I'd go for general and public in full swing.
+Like all other distros do.
+
+> Next: the text of the actual announcement vs. the marketing/comms
+> text; where do we get hold of the actual announcement to write up a
+> release notice that a) refers to the announcement and b) can be
+> released?
+
+Why do you see 2 documents? The actual announcement is what will be
+published everywhere. What do you mean with "release notice"? I
+understood that this time you will compile it and send it to ennael to
+be published.
+
+>>
+>> Where:
+>>
+>>  - internally
+>>  - - Blog
+>>  - - Forum
+>>  - - Mageia lists
+>>
+>>  - externally
+>>  - - Distrowatch
+>>  - - slashdot
+>>  - - other sites
+>>
+>>  - through i18n:
+>>  - - translations of the blog and the download page (as has been
+>> done for previous announcements)
+>>  - - spreading the announcement to local communities (lists,
+>> forums), local news sites and online magazines
+>>
+>> > Content:  what's being released
+>> >          what's new
+>>  - with link to the release notes
+>>
+>> >          where to go to get it
+>>  - link to the download page
+>>
+>> >          welcome to new users
+>> >          encourage new makers / contributors
+>> >          about Mageia
+>>
+>> To achieve worldwide attention (we should reach this until final) it
+>> should all be spread within a very tight time span, on the same day.
+>> People must be plastered with the Mageia announcement, wherever they
+>> look at that day.
+>
+> Yep. And today is release day, so I need to get cracking...
+>
+>>
+>> For the future we should implement a procedure where such
+>> announcements will be sent to the translators 1 day in advance.
+>
+> *If* I can get the info above, I'll have something for people to look
+> at/critique/translate by early afternoon. If not, not.
+
+No, not this time. The official announcement will be made in the blog
+and all i18n groups will use this.
+
+>> > Extra for testing day:
+>> >        damsweb's testing procedure
+>> >        inside marcomm wrapper
+>> >
+>> > Time to write: marcomm bit, ready by 05-04-11
+>> >                testing wrapper, soon as I see damsweb's doc
+>>
+>> The same procedure in spreading as for the beta announcement,
+>> following as a sequel - people have to regard both announcements as
+>> related, the testing day as a follow-up to the release.
+>
+> Sure...
+>
+> Cheers!
+>
+> --
+> Trish Fraser, JD9R RQ2D
+> 52.4161N,16.9303E
+> di apr  5 07:03:32 CEST 2011
+> GNU/Linux 1997-2010 #283226 counter.li.org
+> andromeda up 13 hour(s), 6 min.
+> kernel 2.6.33.7-desktop-2mnb
+> --
+>
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