[Mageia-discuss] Mageia logo proposals and selection

Thu Oct 14 08:46:39 CEST 2010

Graham Lauder skrev 14.10.2010 05:37:
+
+> That's the difference.  In these days of online build services there is
+> arguably no reason that we could not create different package sets on
+> different media for different markets and completely different branding for
+> each set.
+
+oh but there is...
+
+developer base, testers, QA, Mirroring infra.
+
+simply rebuilding a package does not mean that it actually works.
+
+>
+> How many users does Mandriva have worldwide, compare that to the number of
+> computer users and you will see that the "one size fits all" does not equal
+> significant market share.
+>
+> OpenOffice.org user base is estimated to be around 100 million, the vast
+> majority (around 90%) on an MS platform even though linux distros get it by
+> default.  OOo is targeted at office productivity people for obvious reasons,
+> it's branding, colour design (Blue engenders a feeling of  reliability and
+> efficiency) is aimed at that market group.  The Logo design  is aimed at a 30
+> to 45 age group, who are the decision makers in this group and to whom "Gulls"
+> = Freedom.
+>
+> As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+> outside of educational institutions, but still is nowhere near the combined
+> user base of the MSO 97/2000/XP group.  This penetration is down to marketing
+> on a shoestring, the OOo marketing project is the most active, marketing group
+> in the FOSS world other than RedHat, Ubuntu and Mozilla, most of whom are paid
+> and have a budget.
+>
+
+Ignoring the Linux userbase for now, OpenOffice usage on MS side is 
+chosen on three merits:
+
+1. its free (economy)
+2. it works as intended (need)
+3. its open source (ideology)
+
+And the two first ones are the biggest reason obviously.
+
+> We do not work on voodoo, we work on science with measurable results.  I don't
+> dismiss your code as crap because I am not a hacker.  Don't dismiss what I say
+> as nonsense without logical and reasoned argument to back it up.   Your
+> "feelings" don't count as a logical counter argument.
+>
+> I don't "fear", I _know_ from experience and research that a "One Size Fits
+> All" Product and marketing campaign will go nowhere.
+
+Yeah, we can never please all, thats true, but we must also be careful 
+to not be "too narrow" as it also "kills" the product
+
+> As an addendum to that I would ask the question, The Zero to dead, male and
+> female market group, and I presume all nationalities and all religions and all
+> social groupings and all job types and all locations and localities, young,
+> old teenaged and middleaged, technologically educated and illiterate.  How
+> would you present Mageia to all these vastly different groups of people?
+>
+
+Its Linux! Anything anywhere! Whatever you need, we got it! :)
+
+> Wouldn't it be more sensible to say:  "This group of people could materially
+> benefit from using Mageia as their preferred Technology platform, let's
+> communicate with them in a way that they can relate to."
+>
+
+Yep. as long as it's not driven to a point where we offend/repel parts 
+of the community.
+
+Remember, Mageia _is_ a Community distribution.
+
+--
+Thomas
+