[Mageia-dev] Identifying Target Markets

Wed Oct 6 21:11:00 CEST 2010

Marc Paré a écrit :
+>
+> Le 2010-10-03 05:20, Wolfgang Bornath a écrit :
+>> 2010/10/3 Tux99<tux99-mga at uridium.org>:
+>>>
+>>> Germans are used to not question authorities, so this is not strange.
+>>> Different country, different mentality, that's why talking abut global
+>>> PR/marketing strategies makes little sense.
+>>>
+>>> So many global corporations had to learn this the hard way.
+>>
+>> Germany is only one example among others.
+>>
+>> But I just remember this theory that at the end of the day you can
+>> apply market strategies worldwide only with small adjustments. That's
+>> crap. I know somebody in the marketing dep of a large supplier fo baby
+>> food. They deliver to more than 25 countries in Europe and Middle East
+>> - you know what? They had to implement 8 totally different marketing
+>> strategies for those 25 countries becaus of totally different mind
+>> sets, cultures, religions, family structures, etc.
+>>
+>> In general: I do not agree to a specialized marketing strategy with a
+>> comparatively small target group.
+>>
+>
+> I don't believe that anyone is talking about having a global strategy 
+> for Mageia. The subject line does say "Identifying Target Markets". I 
+> believe the intent was to focus on some groups where there was a 
+> possibility of expanding the usage of Mageia. Adapting to regional 
+> differences would then make part of the target strategy.
+>
+> Marc
+Exactly.  We would hopefully identify at least several target markets.
+So far we seem to have at least 2 : "Education" and "young family".
+And then we need the help of those from the various regions around the 
+world to help us penetrate these markets.
+So far in simplified terms, for the "education" target, we have focus on 
+school boards in US/Canada and Australia/New Zealand; focus on regional 
+gov'ts in Germany.
+
+Think we're making progress, everyone :)
+
+- André (andre999)
+
+