[Mageia-dev] Identifying Target Markets

Fri Oct 1 16:42:27 CEST 2010

2010/10/1 Graham Lauder <yorick_ at openoffice.org>:
+>
+> OK then let me put it another way, you have taught IT for 15 years.
+
+Teaching IT was only the smallest part. I was involved in selling,
+purchasing, advising - the whole area, not just that small marketing
+section. And I talked to people all over the country, including
+international events, not just one special geografic area like NZ.
+Western Europe is a mix of many different areas, not just one.
+So pls do not try to talk to me like you know it all.
+
+> LOL, in fact you can, at the end of the day it is a consumer item.  It is a
+> luxury good that only a small proportion of the worlds population can afford.
+> In capitalist consumer model societies the market has little variation apart
+> from local fashion. So for instance, like McDs,  Ipods and Iphones are sold
+> the same way world wide and that is matched with other global brands.
+
+Wrong, Here it depends on which item it is who makes the decisions in
+a family. Over here Mom may decide in general whethere a purchase is
+made or not but concerning computers and software the kids or Dad
+decide what is bought. The wife just wants to use it.
+
+> As I pointed out above your experience is in fact limited, that's not a bad
+> thing, it means you can target those variations that the global brands ignore
+> in a local market.
+
+Same applies to you if you want to put it that way. Your sample is
+really small concerning German imigrants. Why do you think they
+emigrated from Germany? Because they were the typical Germans? Sounds
+like "I saw a German wearing a hat, all Germans wear hats." thing. I
+know some people from NZ but I would never judge all NZ by those few.
+
+> However our need is to be a global brand and so we target
+> demographics that we know exist every where.  So for instance: Parents
+> everywhere, no matter what country or society, want the best for their Kids...
+> simple really.
+
+Simple but not related. It's related to clothing, food, whatever, not
+to the technical stuff. While there is not much trouble with parents
+when clothing or schooling is related, we do have an ongoing
+discussion in Germany about the problem that parents do not care what
+their children do with computers (ego shooters, facebook, etc.)
+because the kids know more about computers.
+
+Anyhow, I made my points.
+
+wobo
+