[Mageia-dev] Identifying Target Markets

Fri Oct 1 11:31:30 CEST 2010

On Friday 01 Oct 2010 20:49:11 Oliver Burger wrote:
+> Wolfgang Bornath <molch.b at googlemail.com> schrieb am 2010-10-01
+> 
+> > 2010/10/1 Graham Lauder <yorick_ at openoffice.org>:
+> > >> The families: if the kid wants a computer then either Dad buys a new
+> > >> one and the kids get the old, or they buy a new one but mom has no
+> > >> say, it's either Dad or the kids because the parents don't know
+> > >> anything about computers.
+> > > 
+> > > Nonsense, It's interesting I know quite a few German families here in
+> > > NZ,
+> 
+> I think it's quite strange to tell someone he's talking nonsense, when his
+> experience is based on linving in a country for decades and your own by
+> knowing some people who migrated from there...
+
+I was just pointing out that his small sample can be negated by my small 
+sample.  If you're going to the market with a global brand then limited local 
+experience doesn't tell us a lot but global research does tell us a hell of a 
+lot. 
+
+> 
+> > I don't know about marketing, I've just been living here for decades
+> > and been helping in the computer field for more than 15 years. I hold
+> > computer courses entry level, I give advice with computer purchases in
+> > families, etc. All my practical experience tells me what I've written
+> > here.
+> 
+> I have to fully agree with Wolfgang. The mother-centrated family model may
+> be true in the amer-austra-new-zealandian world (at least the soap operas
+> on TV tell this) but I'm quite sure that in more conservative europe the
+> story is quite different.
+
+Conservative Europe is not the market I'm talking about, I'm talking about 
+young professional parents world wide
+
+> And: kids want their 3D-splash-them-all-games. Kids won't switch to Linux
+> as long as the games industry doesn't change.
+
+There are plenty of games on linux, but the point is that the computer isn't 
+bought by the Kids it's bought *for* them.  Games come later and I show people 
+the games that are on the OpenSUSE repos and they're after them and those are 
+only the gratis ones.
+
+> Moms usually will work with what they know, every change is a problem,
+> since it's different from what they are used to and they have to learn
+> anew.
+
+Excuse me if I sound a little frustrated here but you could make that argument 
+for any demographic, that's what marketing is about, leading people to change.  
+If people never changed then you wouldn't need marketing, we would all the use 
+the same thing forever. Mageia would still be Mandriva, Connectiva and 
+Mandrake would be separate, there would be no need for desktop linux..... and 
+come to think of it I wouldn't have a job.... given that change management is 
+often part of my job description.  :)
+
+Young families are in a demographic that embraces change if they can see that 
+there is value in it for them or their family, they do it every day in myriad 
+ways. 
+
+> 
+> Oliver
+
+Cheers
+GL
+
+
+-- 
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+http://marketing.openoffice.org/contacts.html
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+