[Mageia-dev] Identifying Target Markets

Fri Oct 1 09:37:52 CEST 2010

2010/10/1 Graham Lauder <yorick_ at openoffice.org>:
+>>
+>> The families: if the kid wants a computer then either Dad buys a new
+>> one and the kids get the old, or they buy a new one but mom has no
+>> say, it's either Dad or the kids because the parents don't know
+>> anything about computers.
+>
+> Nonsense, It's interesting I know quite a few German families here in NZ,
+> perhaps that's why they migrated, so the wife could make the majority of the
+> purchasing decisions.  ;)  I'm afraid that your impressions fly in the face of
+> all the real marketing intelligence. Dad or kids buy the computers because Mum
+> has been left out of the demographic, typical given the number of women in the
+> industry, but target that demographic and Mum becomes decision maker.
+
+I don't know about marketing, I've just been living here for decades
+and been helping in the computer field for more than 15 years. I hold
+computer courses entry level, I give advice with computer purchases in
+families, etc. All my practical experience tells me what I've written
+here.
+
+> Every place is unique, but not as unique as we'd all like to believe, one
+> thing that marketing tells you.  A good example is Micky Ds, the same
+> everywhere, with slight local variations.
+
+Nonsense (to use the same language as you do). You can't apply some
+junkfood chain success story to computers and software.
+
+As I said, I disagree with your points not because I am another
+marketing guy but because of experience.
+
+wobo
+