[Mageia-dev] Identifying Target Markets

Fri Oct 1 00:08:29 CEST 2010

On Friday 01 Oct 2010 07:41:01 Michael Scherer wrote:
+> Le jeudi 30 septembre 2010 à 22:05 +0800, Kira a écrit :
+> > "A distribution for Newbie" is good, but I think what Graham said is
+> > better.
+> 
+> Well,
+> saying "a distribution for newbies" is not as good as it sound.
+
+Kira is being positive and you have spent the rest of the mail arguing a way 
+to agree with her.  :)
+
+But thanks anyway for the reinforcement 
+
+> 
+> If you market the distribution so people think "if you are a newbie, use
+> this distro", people will think "he use this distribution so he is a
+> newbie". This will drive knowledgeable peoples away to others
+> distribution, because they will feel they will learn more by using
+> another distro ( which is wrong ) and because others peoples will appear
+> as more knowledgeable when they use a distro that is not aimed at
+> newbies.
+> 
+> In turn, this mean a diminution of the global expertise in the
+> community. Less expert users to answer to support, less experts users to
+> report bug, fix packages, create softwares or contribute, and to
+> basically teach to new users how to be good community member resulting
+> in less quality, and a less sustainable community.
+> 
+> Apple does it correctly. They never say "we target newbie users".
+> See http://www.apple.com//why-mac/
+> "better computer" "most advanced os" "award winning support" "latest
+> technology" "software you love".
+
+Neither are we saying that, in fact what we would possibly be saying is 
+"Mageia has the tools to allow your Genius (tm) to achieve their place in the 
+world" or something of that nature.  What you are talking about is an 
+advertising approach not a marketing demographic and so is somewhat premature
+
+We haven't stated how we would approach the market only that we identified 
+this as a possible target. 
+
+Cheers
+GL
+
+-- 
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+http://marketing.openoffice.org/contacts.html
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Assessor Trainer
+(International Grades in Open Technologies)
+www.theingots.org
+