[Mageia-dev] Identifying Target Markets

Thu Sep 30 16:05:26 CEST 2010

在 Thu, 30 Sep 2010 21:34:26 +0800, Samuel Verschelde  
+<stormi at laposte.net>寫道:
+> I don't know whether I agree or not, but I would like to point out that  
+> to me Mandriva is/was et Mageia will/could be a generalist distribution.
+>
+> Which means :
+> - suitable for power users (if one can count me in this category,  
+> Mandriva is my desktop of choice)
+> - suitable for your individuals (My young brother uses Mandriva Linux)
+> - suitable for community enterprise and for professionnal actors (We've  
+> got more than 400 Mandriva Free servers in production in french  
+> hospitals, and several workstations here)
+>
+> I know there is a difference between saying that the distro is  
+> "suitable" for something and its marketing targeting , but I still  
+> remember people telling me "Mandriva is a distro for newbies, not for  
+> power users or businesses". I want to avoid this at all prices.
+>
+> If I were to choose right now, I would say  : advertise Mageia as a  
+> generalist distro suitable for many needs just like Mandriva is/was, and  
+> then have specific compaigns to highlight some specific usages : in  
+> educationnal fields, server usage, workstation usage, etc.
+>
+I think what Graham want to express is that Mageia got to find her own
+
+position in the market, if we hope Mageia could be better promoted.
+
+
+Yes, Mageia or Mandrake/Mandriva is for all purpose, but every distro can  
+be
+
+all-purpose. The point is: There's no distinctive difference toward other
+
+distribution. The failure of Mandriva SA business can be connected to many  
+factor,
+
+which I believe part of the problem is that the product don't stands out
+
+among competitors. All- purpose is good, but some personality is also  
+important.
+
+"A distribution for Newbie" is good, but I think what Graham said is  
+better.
+
+We have to find a specific portion of the market to survive, with something
+
+stands out among other competitors like educational/small business/suited  
+for...
+
+blah, blah, blah.
+
+
+Just saying that Mageia can do anything would make new comers wonder:
+
+So, what's the difference Mageia had toward other distribution?
+
+We can still list out what Mageia can do, but some personality is
+
+definitely needed, not just "All-purpose", that's confusing and
+
+would makes Mageia no difference comparing to other distro, since
+
+you can't speak out your major difference in aspect of Market share.
+