[Mageia-dev] Art, Logo and Branding

Thu Sep 23 15:14:10 CEST 2010

2010/9/23 Graham Lauder <yorick_ at openoffice.org>:
+> The artguide and logo guidelines are seriously incomplete and need a lot of
+> work.  Free software projects have a history of rushing into branding that
+> they will be stuck with for a very long time, from logo to colour scheme to
+> pallett.  If it's not thought through and given the consideration it needs, it
+> can turn into a millstone around the projects neck or a chaotic round of ever
+> changing looks that confuses the market.
+>
+> The project needs to get it's branding process it's organised.  Until then
+> everything should be fluid, even the name should be seen as a "Working Title".
+
+Agreed in all points with 2 remarks:
+
+A good example for a logo which tells the story and is simple to stick
+in people's minds is the Logo of Deutsche Bank. The slash inside the
+square. The slash stands for '%' which points at earnings from
+interest rates and the bank's business, lending money for interest.
+The square surrounding the slash stands for security, protection of
+the earnings, and the house itself.
+
+Others from Linux: ArchLinux and Gentoo.
+
+You write that we will need a logo and branding not before our first
+release is ready to roll. What about press releases before that date?
+ATM I am writing an article about the Mandriva/Mageia topic for a
+German print magazine, the editor asked me to do that to provide some
+background to the news. First thing he asked was about a logo to
+include.
+
+ As we do not have any screenshots I could include only pure text
+remains which is a no-go for a 3-4 pages article.
+
+wobo
+