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+ <H1>[Mageia-discuss] Mageia logo proposals and selection</H1>
+ <B>Graham Lauder</B>
+ <A HREF="mailto:mageia-discuss%40mageia.org?Subject=Re%3A%20%5BMageia-discuss%5D%20Mageia%20logo%20proposals%20and%20selection&In-Reply-To=%3C201010142044.52502.yorick_%40openoffice.org%3E"
+ TITLE="[Mageia-discuss] Mageia logo proposals and selection">yorick_ at openoffice.org
+ </A><BR>
+ <I>Thu Oct 14 09:44:52 CEST 2010</I>
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+<PRE>On Thursday 14 Oct 2010 19:46:39 Thomas Backlund wrote:
+&gt;<i> Graham Lauder skrev 14.10.2010 05:37:
+</I>&gt;<i> &gt; That's the difference. In these days of online build services there is
+</I>&gt;<i> &gt; arguably no reason that we could not create different package sets on
+</I>&gt;<i> &gt; different media for different markets and completely different branding
+</I>&gt;<i> &gt; for each set.
+</I>&gt;<i>
+</I>&gt;<i> oh but there is...
+</I>&gt;<i>
+</I>&gt;<i> developer base, testers, QA, Mirroring infra.
+</I>&gt;<i>
+</I>&gt;<i> simply rebuilding a package does not mean that it actually works.
+</I>
+Fair comment and as I said It is outside my area of expertise so while I see
+it as desirable at the end of the day there aren't the resources then shelve
+the idea
+
+
+&gt;<i>
+</I>&gt;<i> &gt; How many users does Mandriva have worldwide, compare that to the number
+</I>&gt;<i> &gt; of computer users and you will see that the &quot;one size fits all&quot; does not
+</I>&gt;<i> &gt; equal significant market share.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; OpenOffice.org user base is estimated to be around 100 million, the vast
+</I>&gt;<i> &gt; majority (around 90%) on an MS platform even though linux distros get it
+</I>&gt;<i> &gt; by default. OOo is targeted at office productivity people for obvious
+</I>&gt;<i> &gt; reasons, it's branding, colour design (Blue engenders a feeling of
+</I>&gt;<i> &gt; reliability and efficiency) is aimed at that market group. The Logo
+</I>&gt;<i> &gt; design is aimed at a 30 to 45 age group, who are the decision makers in
+</I>&gt;<i> &gt; this group and to whom &quot;Gulls&quot; = Freedom.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; As far as we can tell, OOo out performs MSO 2003, 2007 and 2010 combined
+</I>&gt;<i> &gt; outside of educational institutions, but still is nowhere near the
+</I>&gt;<i> &gt; combined user base of the MSO 97/2000/XP group. This penetration is
+</I>&gt;<i> &gt; down to marketing on a shoestring, the OOo marketing project is the most
+</I>&gt;<i> &gt; active, marketing group in the FOSS world other than RedHat, Ubuntu and
+</I>&gt;<i> &gt; Mozilla, most of whom are paid and have a budget.
+</I>&gt;<i>
+</I>&gt;<i> Ignoring the Linux userbase for now, OpenOffice usage on MS side is
+</I>&gt;<i> chosen on three merits:
+</I>&gt;<i>
+</I>&gt;<i> 1. its free (economy)
+</I>&gt;<i> 2. it works as intended (need)
+</I>&gt;<i> 3. its open source (ideology)
+</I>&gt;<i>
+</I>&gt;<i> And the two first ones are the biggest reason obviously.
+</I>
+All true, but without people pumping out press releases, hammering the social
+media, attending events, getting it onto Magazine cds, running campaigns and
+all that unpopular marketing stuff, those people wouldn't have known that they
+had a choice. We have pushed it the point now where MS are actively
+campaigning against us, it's brilliant, it means we're hurting them.
+
+
+&gt;<i>
+</I>&gt;<i> &gt; We do not work on voodoo, we work on science with measurable results. I
+</I>&gt;<i> &gt; don't dismiss your code as crap because I am not a hacker. Don't
+</I>&gt;<i> &gt; dismiss what I say as nonsense without logical and reasoned argument to
+</I>&gt;<i> &gt; back it up. Your &quot;feelings&quot; don't count as a logical counter argument.
+</I>&gt;<i> &gt;
+</I>&gt;<i> &gt; I don't &quot;fear&quot;, I _know_ from experience and research that a &quot;One Size
+</I>&gt;<i> &gt; Fits All&quot; Product and marketing campaign will go nowhere.
+</I>&gt;<i>
+</I>&gt;<i> Yeah, we can never please all, thats true, but we must also be careful
+</I>&gt;<i> to not be &quot;too narrow&quot; as it also &quot;kills&quot; the product
+</I>
+Here I respectfully disagree, it kills the product in certain market segments,
+certainly
+
+&gt;<i>
+</I>&gt;<i> &gt; As an addendum to that I would ask the question, The Zero to dead, male
+</I>&gt;<i> &gt; and female market group, and I presume all nationalities and all
+</I>&gt;<i> &gt; religions and all social groupings and all job types and all locations
+</I>&gt;<i> &gt; and localities, young, old teenaged and middleaged, technologically
+</I>&gt;<i> &gt; educated and illiterate. How would you present Mageia to all these
+</I>&gt;<i> &gt; vastly different groups of people?
+</I>&gt;<i>
+</I>&gt;<i> Its Linux! Anything anywhere! Whatever you need, we got it! :)
+</I>
+Heh, that's the point, it's not Linux, it's Mageia, if it was only about linux
+there would be no point, there's plenty of Linux out there already
+
+&gt;<i>
+</I>&gt;<i> &gt; Wouldn't it be more sensible to say: &quot;This group of people could
+</I>&gt;<i> &gt; materially benefit from using Mageia as their preferred Technology
+</I>&gt;<i> &gt; platform, let's communicate with them in a way that they can relate to.&quot;
+</I>&gt;<i>
+</I>&gt;<i> Yep. as long as it's not driven to a point where we offend/repel parts
+</I>&gt;<i> of the community.
+</I>
+I think you miss the point here, this statement applies to any predefined
+group, that could be developers, why should communicating with one group
+alienate another. All I'm saying is that we need to communicate and we need
+to shape that communication to the particular audience.
+
+&gt;<i>
+</I>&gt;<i> Remember, Mageia _is_ a Community distribution.
+</I>&gt;<i>
+</I>&gt;<i> --
+</I>&gt;<i> Thomas
+</I>
+Indeed
+
+Cheers
+GL
+--
+Graham Lauder,
+OpenOffice.org MarCon (Marketing Contact) NZ
+<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A>
+
+OpenOffice.org Migration and training Consultant.
+
+INGOTs Moderator New Zealand
+www.theingots.org.nz
+
+</PRE>
+
+
+
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