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diff --git a/zarb-ml/mageia-dev/20100930/000465.html b/zarb-ml/mageia-dev/20100930/000465.html new file mode 100644 index 000000000..20a785f30 --- /dev/null +++ b/zarb-ml/mageia-dev/20100930/000465.html @@ -0,0 +1,118 @@ +<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 3.2//EN"> +<HTML> + <HEAD> + <TITLE> [Mageia-dev] Identifying Target Markets + </TITLE> + <LINK REL="Index" HREF="index.html" > + <LINK REL="made" HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010010021.04778.yorick_%40openoffice.org%3E"> + <META NAME="robots" CONTENT="index,nofollow"> + <META http-equiv="Content-Type" content="text/html; charset=us-ascii"> + <LINK REL="Previous" HREF="000453.html"> + <LINK REL="Next" HREF="000467.html"> + </HEAD> + <BODY BGCOLOR="#ffffff"> + <H1>[Mageia-dev] Identifying Target Markets</H1> + <B>Graham Lauder</B> + <A HREF="mailto:mageia-dev%40mageia.org?Subject=Re%3A%20%5BMageia-dev%5D%20Identifying%20Target%20Markets&In-Reply-To=%3C201010010021.04778.yorick_%40openoffice.org%3E" + TITLE="[Mageia-dev] Identifying Target Markets">yorick_ at openoffice.org + </A><BR> + <I>Thu Sep 30 13:21:04 CEST 2010</I> + <P><UL> + <LI>Previous message: <A HREF="000453.html">[Mageia-dev] test +</A></li> + <LI>Next message: <A HREF="000467.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#465">[ date ]</a> + <a href="thread.html#465">[ thread ]</a> + <a href="subject.html#465">[ subject ]</a> + <a href="author.html#465">[ author ]</a> + </LI> + </UL> + <HR> +<!--beginarticle--> +<PRE>A group of the marketing and communication peoples got together to get our +heads around Vision and Mission Statement. Everyone brainstormed what they +saw as the core values of Mageia to give a direction that the Projects Vision +and mission statement could head. + +The reasoning behind this is it points a figurative arrow at our primary +target market and thus gives us a guide toward where our branding should be +aimed. + +A mistake that is often made is branding from an internal aesthetic when in +fact branding should be more aimed externally to attract a new demographic. +If the gods are in alignment then ideally it should point toward our principle +point of difference and again this influences our branding choices in terms of +Colour Pallet Logo and so forth. + +The "feel" to me that came from the brainstorming was that Mageia could be +marketed as the "Family Distro". This being a principle point of difference +when a user makes a decision as to what operating system to run. + +Our principle competitor, MS competes against the Linux universe as a whole +but other distros compete for the MS user base aimed at particular +Demographics. For instance: +OpenSUSE aims at the "Power User" Market +Ubuntu aims at the young individual end of the market +CentOS at Community enterprise and Not For Profits +Fedora at the Computing Professional + +Mageia could therefore aim at the Young Married professional market, being the +Distro that could be installed on the home computer and geared so that the +whole family could use it. + +So for instance as well as the standard software, educational programmes would +be installed by default, be NetSafe (Dans Guardian), have OOo4Kids installed +as well as a full office suite, Tuxtype, TuxPaint and so on. + +Documentation added to show parents how to set up accounts for the kids and +how to make it Net safe. + +I think that this is an untapped market right now and something that the +project could leverage into a marketing campaign and guide us in terms of +branding. + +Comments? + +Cheers +GL + +-- +Graham Lauder, +OpenOffice.org MarCon (Marketing Contact) NZ +<A HREF="http://marketing.openoffice.org/contacts.html">http://marketing.openoffice.org/contacts.html</A> + +OpenOffice.org Migration and training Consultant. + +INGOTs Assessor Trainer +(International Grades in Open Technologies) +www.theingots.org +</PRE> + + + + + + + +<!--endarticle--> + <HR> + <P><UL> + <!--threads--> + <LI>Previous message: <A HREF="000453.html">[Mageia-dev] test +</A></li> + <LI>Next message: <A HREF="000467.html">[Mageia-dev] Identifying Target Markets +</A></li> + <LI> <B>Messages sorted by:</B> + <a href="date.html#465">[ date ]</a> + <a href="thread.html#465">[ thread ]</a> + <a href="subject.html#465">[ subject ]</a> + <a href="author.html#465">[ author ]</a> + </LI> + </UL> + +<hr> +<a href="https://www.mageia.org/mailman/listinfo/mageia-dev">More information about the Mageia-dev +mailing list</a><br> +</body></html> |